Skip to content
E-commerce· 4 min read

The E-commerce Launch Checklist We Use for Every Store

Payments, shipping, performance, SEO and analytics — the pre-launch checklist that keeps new online stores from losing their first customers.

TechBees Hive Team

Before you open the doors

A store that loads slowly or fails at checkout loses customers it never gets back. This is the checklist we run before every launch.

Payments

  • Test live and failure flows for Razorpay / Stripe, including refunds.
  • Confirm tax and invoice generation.

Shipping

  • Connect a logistics partner (e.g. Shiprocket) and test serviceable pin codes.
  • Show delivery estimates on product pages.

Performance

  • Compress and lazy-load product images.
  • Aim for a fast Largest Contentful Paint on mobile.

SEO & analytics

  • Unique titles and descriptions per product and category.
  • Structured data for products and breadcrumbs.
  • Conversion tracking wired up before you spend on ads.

Operations

  • Order notifications for customers and your team.
  • Inventory alerts for low stock.

Launching soon? Let's build it right.

  • #E-commerce
  • #Checklist
  • #SEO

Keep reading

Got an idea? Let's make it fly.

Tell us what you're building and we'll get back to you with thoughts, a rough plan and next steps.